WEB SITE CONSULTING & INTERNET MARKETING SERVICES LONDON
The first role of a small business website is to earn its keep,and unfortunately
this is rarely the case. If a website doesn't earn you money or provide
a service for your clients then you are better off keeping your money in
your pocket. Some small businesses feel that they ought to have a website
"to keep up with the times", or because "everyone else has
one". Well, it's their money!
There are two methods for web marketing
The first is by conventional web marketing methods:
a) advertising,
b ) making it known through your promotional material such as your business
stationary, company vehicles, shop front etc., and
c ) telling people directly.
The second is via the search engines, and is known as search
engine optimisation. This involves putting the right key phrases in the
right place in the right way, and having a link building strategy with other
websites. These links have to be done correctly to work, and you should
not accept invitations from spam email to join a link as this can get you
banned from the search engines!
Very few web design agencies specialise in web site promotion, although
there are many that promise the earth and give very little in return. It
is possible to achieve high rankings by trying to outwit the search engines,
but only at the risk that you may be discovered and banned. The best way
is by creating genuine sites that respect the search engine rules. Then
when you reach the top you'll stay there !
How much should I spend on Web Marketing ?
First, you need to believe that your website is a useful marketing
tool.
One of the problems that we have with SEO is that companies, often quite
large ones, have not fully grasped the importance of websites, let alone
search engine optimisation !
One of the interesting things about the web is the speed of development.
People are quickly learning how to use the web intelligently, and once companies
start to realise the potential this offers they are upgrading their sites,
improving their customer services, and promoting them using SEO firms. Believe
you me, it is big business !
So for your website it is quite simple, you should opt for an optimisation
scheme that suits the size and importance of your company. If you placed
an ad in a trade magazine, took space at an expo, or used representatives
to sell your products, you would be prepared to spend a minimum of several
thousand pounds because you understand the benefits.
What are the benefits of a web marketing campaign ?
The benefits of search engine optimisation and link building are that your
site will appear higher on the search engines for more key phrases. If you
haven't done it yet, then you urgently need to get on the Internet map.
Importantly, other companies who are already ahead of you are not going
to stay still, they will realise that they need more links to maintain their
position, which could put you in the unenviable position of always trying
to catch up. Success breeds success, the higher ranked sites will get more
traffic, which will give them better Google rankings, which will bring them
more traffic ... and so it goes on.
The more you understand that your website is an important marketing tool
the more you will take web marketing seriously.
Click to find out more about search
engine optimisation or exchanging links
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