Search Engine Optimisation
We have had considerable success in achieving high rankings, which in turn has led to increased exposure and revenue for our customers. We hope that you will give us the opportunity to do the same for you.
Website promotion and search engine optimisation are becoming increasingly difficult as more and more people are using the net. You need to know not only how to please the search engines, but also how to attract your particular profile of customer.
We offer comprehensive search engine optimization programs, which include:
- Website Review
The first step in the process of SEO involves the identification of spider stoppers in a website. These might include broken links, Non-optimized titles, missing tags, non-optimized link structure among other factors.
- Competition Analysis
Competitor websites that have undergone search engine optimization sometimes offer valuable clues with regards to the right keywords to target. Also studying the competition helps us identify and finalise the SEO plan for your website.
- Keyword Identification
Finding the right key phrases is not simply a question of finding the most used phrases, but more importantly finding the phrases that are used to find your product and services. So for instance if you are selling garden furniture in Oxford, you are not interested in people finding you for this phrase and then going to their local garden centre, you are much more interested in people finding you using a search phrase such as ‘Garden furniture Oxfordshire’. You also need to consider the competition. If you a Human Resources Company for instance you don’t want to be competing for this phrase against large multi-million turnover companies with large marketing resources, so you should be looking for more niche phrases, either geographically, or in a particular sector where you are strong. We have an HR customer who wanted to feature their employment section, and we now have them at No 1 position on Google for the phrase “international employment consultancy” (click phrase to see for yourself !). This has been so successful the company has doubled its International presence. Once the key phrases have been carefully chosen using special software which shows how many times a key phrase is used in an average 24 hour period, and how many pages are competing for this phrase, we need to make sure that your website reflects these phrases to advantage. With ‘new build’ websites we include search engine optimisation as part of the package, and for existing sites tweak your pages and HTML coding to make sure that they are 100% search engine friendly.
- Page Optimisation
This step in the process of SEO involves the actual optimization of your web pages. Here pages will be optimized with regards to tags, link structures, images, body text, and other visible and invisible parts.