ONLINE PRESS RELEASES
What is online press release management ?
Online press releases are of course the same as ordinary press releases,
the diffrence is we make sure that they are consructed in such a way as
to add a further lever to your search engine marketing performance. They
can be incredibly effective.
We have some customers who write books and articles on their subject which
are published in various online publications:
- Judy More (nutritionist, www.child-nutrition.co.uk/) for instance is published on prestigious sites such as the BBC and BDA,
- Frank Vielba is an International Computer Consultant and author who regularly appears in Computing Journals (www.vicl.co.uk), and
- Liz Wilde is a best selling writer of books and articles (www.wildelifecoaching.com)
Wherever possible such people ought to be making sure that every online reference has a link back to their website, and this is essentially what we are doing with online Press Release Management, either taking your press releases or creating new ones, optimising them, and then distributing them to various press release and news wire sites. Ezines (online magazines) are a new and growing form of media that are crying out for content.
How can it help me ?
Online press releases can help in two ways:
- people read the Ezines, want to know more, and visit your site. This
brings you potential customers, and increases traffic to your site. Increased
traffic = higher rankings.
- you get a 'super link' from the online publication. Why 'Super' - because it is directly on theme, can be from a highly ranked site, and most importantly, links that are part of text content rather than from a list of 'useful links' are quite rightly ranked higher. If you've been reading through what's been said on this website, you'll know that the way we help our customers is by working with the search engines rather than trying to be clever and outwit them. This is a great example.
Pricing on application.
>> Ask us how we can help you with Press
Release management
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