THE IMPORTANCE OF LINK BUILDING
Link building is the best way of achieving long term results, but needs to be done properly. The links need to come from from genuine websites on the same theme as yours, and on top of that the link has to be done correctly. As a rule of thumb the effectiveness of the link will be determined by the Page Ranking of the site divided by the number of outgoing links, so look for popular sites with, say, less then ten links.
Don't waste time with companies who send out thousands of spam emails linking you to useless sites.
Page ranking
To find out the page rank of sites go to Google and download the Google
toolbar. Sites with a PR of 4 or more are well worth having a link from.
Links going OUT from your site are nowhere near as good as links coming
IN. It might be worth you paying for links to your site from Directory or
Portal sites as they can improve your ranking and maybe bring extra business
through their own site. However these need to be chaecked carefully.
Until the end of 2003 well crafted sites could achieve top 10 rankings on
Google without a link campaign. Here at Tate Web Design ALL of our clients
were in the top 5 ! However Google decided to change their way of working
which means that you'll be very lucky to appear in the top 10 without links
from other sites.
If you would like to find out more about exchanging links click
here