Mackenzie Associates – Chartered Surveyors
It’s difficult to rank well in the chartered surveying sector, there are a lot of large companies spending serious money that keep the small operators off the front page. However this is a good example of what is known as ‘long tail’ Internet Marketing, which in simple language means choosing niche key phrases that can get found. If for instance you type in ‘chartered surveyors renewable energy’ Ian appears on the front page of Google. Might not seem much but when you get enough of these ‘long tail’ phrases appearing on Google it’s well worthwhile.