BLOG MARKETING AND FORUMS
What is the difference between a Blog and a Forum ?
The essential difference between a blog and a Forum is, in a Forum, the
topic or the thread is important and not the person who initiated the thread.
Since it is a forum, it bases itself on the collective inputs of its members
whereas in a blog people subscribe to (or are interested in reading) the
blog owners writings and views. So a Forum is community oriented and a blog
is personal. Blogs are normally used by individuals because
they are the best advertising grounds for a person. Forums,
on the other hand tend to be neutral in nature and orientation.
What value do they add to my website ?
The advantage of blogs and forums is that they give people a chance to
read what you and others have said, have their say, and ask questions. They
provide your site with a centre of interest, and once the search engines
see that people are going to your site to participate in an interesting
discussion, then they give you well deserved extra ranking points for the
service you are contributing.
How does it work ?
For a blog we need to
- Install the wordpress blog software on your website
- Import current content from the existing blog
- Integrate the blog seamlessly with the website
- Make the posts Search Engine Friendly.
- Prevent duplication of content existing in the category pages which may result in mirrored content.
Both blogs and forums should be easy to use, show clearly who is contributing
on what topic, and when the post was created. Blog marketing is a new science
which can be very effective. Make sure you have interesting content, that
you have links to your blogs and forums from emails that you sent out, ideally
have a link from the home page of your website. Blogs and forums are di
fficult to get started and require your energy and enthusiasm to make them
work, but when theyt do they pay valuable dividends in user interactivity,
increased profile, and higher volumes of site traffic.
How much does it cost ?
The cost of setting up a blog is surprisingly reasonable at £275.
If you would like us to install a forum we will quote you for a customised
application.
>> Ask us how we can help you with Blogs
and Forums
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