If a picture says a thousand words, what does a video do ??? If you haven’t got a video on your site it’s time to get one. Not only does it personalise your website and introduce you to prospective clients, it also helps you with your search engine rankings – Google likes to see websites providing useful services, and gives you brownie points accordingly. Videos start at about £150 for some company shots and a voice over, but if you want you can do your own and it’s free ! Have a look at June Taylor’s video which she did herself: ‘Meet June‘, … you too could be a star !
Google has been updating it’s search algorithm regularly for some years now, in it’s constant attempt to improve ranking accuracy and relevancy.
Rather like hurricanes the algorithms are named alphabetically.
The latest algo is named Penguin, launched in April 2012, in particular to weed out websites considered to be spamming its search results by buying links or obtaining them through link networks designed specifically to boost Google rankings. If you feel that your site might have some of these dubious links then you may want to use the Google disavow links tool, where you can inform Google of unwelcome links that could be affecting your ranking.
Tate Web Design specialise in small business sites, one example being hypnotherapy. We’ve had a long and successful relationship with Northampton Hypnotherapist June Taylor and are currently redesigning her site in WordPress so she can take advantage of all the features this offers, including being able to upload content herself.
Click Hypnotherapy Northampton to visit June’s new website, which should be live by the end of the month. As you can see we’ve included all the features that Google is looking for to rank a site highly: clear content, a video of June, a blog full of interesting content, and social media links to Facebook where I gather many people live now !
I’ll be posting articles on all the things you want to know:
- How to get your website found by Google
- Who are the good guys and who are the bad guys in SEO (search engine marketing)
- Hot tips on how you can get your website ranked more highly
if you’d like to have a free consultion I’d be pleased to help, just phone me on 020 8677 1773.
Brookside Cattery, Horsham
Annette Christian runs this small cattery with the help of her family in Horsham, West Sussex. She used to rely on word of mouth for her bookings, but now we have managed to get her top of Google for phrases such as ‘Cattery Horsham’ the cattery is fully booked for most of the year, and she is now considering branching out into having an online shop for cat products.
Funnily enough when we first spoke to this family business they didn’t really want a website, they were so busy cutting keys and dealing wth customers in their Tooting shop they didn’t really want any more business – they just ‘thought they ought to have a website as everyone else has’ ! We started promoting their higher profit lines such as security gates and grills and they soon decided that having a website was very definitely a good idea !
Compandben, Geneva, Switzerland
We started working with this firm of International HR and Payroll Providers some 10 years ago and have managed to get them top of the search engines in just about every country in the world. As a result they receive about 20 highly targetted calls per week from International Companies looking for specialist HR and Payroll support.