All about marketing
(also see web marketing)
As any small businessman worth his salt knows, being successful
depends on two factors: hard work, and ... commonsense. The secret of winning
is being just that little bit better than your competitors - that's all
!
Web commonsense is that you take the time to understand what a website can
bring to your business, and treat it as a proper marketing tool. In my experience
about 90% of SMEs expect very little, and as a result give very little.
Let's see how close I get to your scenario. A business which is turning
over say £250,000 per year might be making £20,000 to £30,000
net profit, so they can't afford to spend to much on marketing, say £5000.
That money might be divided as follows:
- £400 traditional advertising
- £500 yellow pages
- £300 miscellaneous
- £200 website
I'm excluding the initial website build of course, which might cost £300
to £1000.
Forward looking businesses need to be using more of their marketing budget
for website promotion. Most SMEs consider advertising an evil necessity
that seldom pays for itself.
Remember, an advert is a one-off whereas a website is for ever !
Web commonsense is that you believe in your website. The more belief, the
more you will succeed. Interestingly, I have two client websites that offer
the same thing. One site has been posted up and forgotten about, and as
a result brings in very little business, whilst the owner of the other site
is constantly seeking ways to improve it, tell people about it, USE it,
and the result is that he has been richly rewarded.
Make sure you believe in your website, and let us help you achieve your
targets.